Microsoft recently announced that the marketplace would be the only way for users to install applications onto their Windows Phone 7 Series handset. Looking at the iPhone, Apple is doing the same thing, making the App Store the only official download center for the iPhone and iPod touch. It doesn’t take a genius to wonder if Microsoft will hold the same authority over the Marketplace Apple is over the iPhone’s App Store (no cookie cutter or sexy apps). To avoid the same fate as Apple, Microsoft is saying it will take more of an objective approach to applications made by third parities. Microsoft will even go as far as to publish requirements for WP7 developers to guide developers and allow them to test it themselves. Microsoft even went as far as to say it will not be denied if it meets all the criteria as well as hinting that private company distribution (ad hoc) will also be possible using a USB cable.
Source: istartedsomething
