Not too long ago, we made fun at ourselves and Bing for going dark during Earth Hour. Foursquare had their moment yesterday, but it wasn’t for Earth Hour – they forgot to renew their domain name, causing the entire service to plummet into darkness until they did renew their domain name.
Foursquare was lucky in this case since some domain registrars tend to give no notice before they terminate your domain name. In their case, their registar, GoDaddy, did. On March 25, when their domain name expired, GoDaddy pulled their site down and placed parked ads on the site, users were all about on Twitter wondering.
Worth noting is that Foursquare co-founder Dennis Crowley wanted to name his first startup Foursquare, but the domain name was taken, and he settled on Dodgeball. He neglected a domain name he wanted in the first place. Or he just forgot.
Source: TechCrunch
